People Inc. Ramps Up Social Video as Google Traffic Fades

America post Staff
1 Min Read


At the end of 2024, InStyle editor-in-chief Sally Holmes and Jonathan Borges, one of her top deputies, pitched an idea for a social video series in which a chaotic intern joins the magazine and wreaks havoc on its staff. The team shot a pilot on an iPhone, using the office as the set and staffers as the cast.

Less than two years later, The Intern has now run 15 seasons and more than 87 episodes, which have collectively drawn over 107 million views, according to InStyle parent company People Inc. Its most-watched season, which features the actress Madelyn Cline, brought in 17.1

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