Performance marketing teams have no shortage of dashboards, but what they often lack is speed. That gap is what the startup Plurio is trying to close.
To do so, the San Francisco-based company has raised $3.5 million in seed funding from investors including Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, and ManyChat co-founder Mike Yan, according to CEO and co-founder Seva Ustinov.
The funding will support the rollout of its AI agent, which analyzes campaign data across channels, predicts downstream performance, and executes approved changes automatically.
Founded as a marketing analytics platform called Elly Analytics, the company repositioned itself last year around what it envisions as a bigger opportunity: turning those analytics into action. Now, Elly Analytics original product integrates into the Plurio ecosystem, with the analytics tool becoming part of Plurio’s functionality.
“In consumer products and services, I kept seeing the same thing: strong teams spending their days not on growth, but on stitching together data,” Ustinov said. “Most days looked like 10% thinking and creating, and 90% clicking through platforms.”
The pitch comes as global ad spend is projected to surpass $1 trillion in 2026 and marketers face increasing pressure to optimize performance in real time, according to Ustinov.
For many consumer software and service businesses, however, real-time data doesn’t really exist.
Unlike ecommerce, where revenue is recorded immediately, companies selling subscriptions, financial products, education programs, or apps often wait days or weeks to understand the lifetime value of a customer. That delay forces media buyers to make decisions based on incomplete data.
Plurio’s agent is designed to infer outcomes earlier by analyzing leading indicators, such as creative performance, audience quality, funnel behavior, and historical patterns, according to Ustinov. Marketers can ask questions in natural language, such as how revenue might change if spend shifts between channels, or receive a weekly action plan highlighting campaigns to scale, reduce, pause, or investigate.
