“When we bring emerging sports or sports that have just never been aired on national platforms, it creates an opportunity for there to be no incumbency from a sponsorship standpoint, so every sponsorship position, when we bring a new sport to our platform, is largely open,” Norris said. “That creates opportunities for us to be innovative, flexible, and really build sponsorships that are tied to advertiser KPIs and actually deliver real outcomes.”
The news comes shortly after WPP Media issued its “Women’s Sports Playbook,” which included several findings about the impact of advertising in women’s sports, including a 79% year-over-year increase in ad impressions for women’s sports and 20% higher engagement with ads than on non-sports broadcast and cable.
Scripps showcases its upfront presentation on Wednesday, March 25, at 5:30 p.m. ET at the Barclays Center.
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