Seth Rogen may not be the most likely person you’d bump into in a Sephora aisle, but the actor, director, and comedian is on a mission to find the perfect gifts in the retailer’s new U.S. and Canada holiday campaign—with a little help from its resident beauty advisors.
The brand has tapped The Studio star to front “We All Sephora,” which shows how anyone can give the gift of beauty.
At its heart is a hero ad developed by Gut New York and directed by Jason Woliner, creator of sketch comedy show Human Giant.

