Social media has never been more difficult to navigate, with forces like platform fragmentation and the rise of AI-generated content blurring the lines between the real and the fake. At the same time, social is crucial to brands and proven to drive business growth, but what comes next is far less certain.
Social Media Week, returning April 14–16 at New York City’s Metropolitan Pavilion, is where the industry will show up to work through all of it.
This year, hear from speakers including:
- Emma Grede, founder, entrepreneur, author, and host of the Aspire with Emma Grede podcast
- The Daily Show correspondents, including Jordan Klepper, Josh Johnson, and Grace Kuhlenschmidt
- Rob Gaige, global head of insights at Reddit
- Suzanne Lindbergh, global head of social media & influencers at Intuit
- Mabel Martinez, director of social at Lancôme
- Lia Haberman, creator economy expert and creator of the newsletter In Case You Missed It
- Dhar Mann, founder of Dhar Mann Studios
The programming will explore topics including operating in a 24/7 world, creators shaping the moment, and how to break through the feed.
The event draws practitioners who are actually in the game. Last year’s crowd was 46% director-level and above, with 9 in 10 attendees working in social, content, or digital roles across more than 800 companies. This year, attendees will include social teams from big brands such as Bank of America, Comcast, Lowe’s, Match Group, PayPal, Tubi, Warner Bros., and YouTube.
Tickets are available now at event.adweek.com/smw_2026. Use code ADWEEK20 for 20% off.
