The ad was filmed in August, and the Dallas-based airline isn’t releasing it online until it airs during the Big Game. A six-second teaser dropped on Feb. 4.
“[Southwest] has always been a maverick in the industry,” Bill Bayne, svp and group creative director at GSD&M, told ADWEEK. “There’s not going to be another airline that’s willing to be as bold and as confident.”
