The campaign, ‘Athletic Intelligence Is Here,’ will be extended in the coming weeks across digital and social channels.
In assessing the campaign’s overall performance and return on investment, Meta will be looking for a lift in awareness, sales, and traffic, Blanding said.
The exec declined to specify Meta’s total investment on the campaign.
In the lead-up to Super Bowl LX, NBCUniversal sold some 30-second spots for upwards of $10 million, with many going for around $8 million.
