According to Emebros’ founder and CEO Justin Inman, Search+ is designed to go beyond traditional SEO approaches, spanning paid, owned, and earned media. That includes areas such as organic media, social search, and creator and influencer activity, which he said play a growing role in how AI systems surface brands.
Emberos serves as the infrastructure layer for the platform, which uses fixed workflows—referred to as “fixed packs”—to guide social, content, and SEO teams toward specific actions. Those can include creating videos or other assets aimed at addressing gaps in how a brand is represented in AI-generated answers.
The platform, Inman added, is designed to show both predicted and actual lift once changes are implemented, tying that work back to business outcomes.
“A brand maybe has no presence on YouTube, so a particular fix is to say, create three to five YouTube videos specifically addressing this point of confusion with your potential customers that LLMs will scrape,” Inman said. “The ultimate goal is [a brand’s] ROI from its entire marketing funnel and how that affects visibility.”
