Entries for the 2026 ADWEEK Tech Stack Awards are now open.
From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this annual list recognizes the top tech companies in advertising. Last year’s winners include Hubspot, Microsoft Advertising, Snap Inc., and Vimeo.
Entrants are welcome from around the world to submit across 25 categories by May 8, 2026. Note: A company cannot be honored in the same category two years in a row.
See the full list of categories below:
Product/Platform Categories
- Addressable Identity Product/Platform – Honoring solutions advancing cookieless data privacy and identity resolution. Through innovative consent frameworks, clean rooms, or encryption tech, these platforms show how brands are safely driving personalization at scale.
- Agentic AI Product/Platform – Recognizing autonomous or semi-autonomous systems that can plan, decide, and take action to achieve defined marketing outcomes.
- AR/VR Product/Platform – Celebrating cutting-edge platforms that elevate brand storytelling through immersive AR and VR. From retail to entertainment, winners demonstrate real brand use cases and tangible results in engagement or conversion.
- B2B Marketing Product/Platform – Honoring solutions that enable businesses to reach, engage, and convert professional audiences more effectively.
- Buy-Side Programmatic Product/Platform – Celebrating platforms that maximize efficiency, transparency, and performance for media buyers. These solutions help agencies and brands deliver smarter campaigns at lower costs and with stronger results—and the data to prove it.
- Cloud Platform – Recognizing transformative cloud solutions that power scalability, integration, and performance for marketers. These platforms fuel innovation behind the scenes—with client examples proving business agility, speed, and cost-effectiveness.
- Commerce Product/Platform – Honoring platforms that power modern commerce and retail media, from shoppable media and checkout innovations to SKU optimization. Winners show how their tools drive measurable lift in sales or conversion rates.
- Creative Tech Product/Platform – Honoring next-generation tools that revolutionize digital asset creation—static or video—by automating without compromising creativity. Entries must show real-world examples of how this platform or product has helped brands have scale personalization, reduce production time, and accelerate go-to-market.
- Creator Marketing Product/Platform – Celebrating platforms that power the end-to-end influencer marketing workflow—from discovery to partnership management to content ROI. Entries must prove innovation in scaling authentic creator collaborations and delivering business results for brands through creator-driven campaigns.
- CRM Product/Platform – Spotlighting platforms redefining how marketers manage and optimize the customer journey. These tools showcase automation at scale—delivering better targeting, higher conversion, and campaign ROI, with strong client success stories.
- CTV/OTT Product/Platform – Celebrating innovation in Connected TV and Over-the-Top advertising. These platforms show how brands are reaching high-value audiences on the TV screen with smarter targeting, creative optimization, and measurable outcomes.
- Data/Analytics Product/Platform – Honoring platforms that empower marketers with breakthrough analytics, visualization, or predictive capabilities. These solutions turn complex data into actionable insights, driving efficiency, targeting, and real performance improvements for clients.
- Gaming Product/Platform – Recognizing platforms that are redefining how brands engage with gaming audiences—whether through immersive in-game advertising, branded experiences, creator integrations, or performance-driven placements. These solutions demonstrate innovation in format, targeting, or measurement, and are backed by results such as increased engagement and revenue. Winning products show how gaming has evolved into a powerful, measurable channel for marketers.
- Generative AI Product/Platform – Celebrating products that transform how content, insights, or experiences are created at scale. Including audio, image, and video generation or large language models.
- Marketing Measurement Product/Platform – Honoring platforms that are cracking the code on complex marketing ROI. From multi-touch attribution to incrementality, these tools show how brands are turning insights into budget-saving, growth-driving decisions–and are helping brands back up their marketing investments.
- Mobile Product/Platform – Honoring solutions pushing the boundaries of mobile advertising, UX, or app monetization. These platforms demonstrate how innovation in mobile formats or infrastructure is directly driving user acquisition, retention, and revenue.
- Podcast/Audio Product/Platform – Honoring platforms driving innovation in creation, distribution, monetization, or measurement of podcasts and other audio content. Winners show clear ability to drive audience growth, monetization results, and case studies of standout brand or media success.
- Search Product/Platform – Recognizing tools that elevate performance in search—from optimizing traditional SEO and SEM to innovating with new AI-driven search experiences. Winning platforms demonstrate significant gains in discoverability, traffic, and revenue for clients.
- Sell-Side Programmatic Product/Platform – Recognizing tools empowering publishers to optimize inventory, yield, and transparency. Winning platforms show impact through increased fill rates, improved CPMs, and higher-quality buyer connections.
- Social Media Marketing Product/Platform – Recognizing innovative solutions that redefine how brands show up and engage across social platforms. Entries must demonstrate measurable impact and performance—backed by real case studies of how the product has transformed client or internal social strategies.
