Live from the 2026 World Economic Forum in Davos, Karin Timpone, founder and CEO of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and keeping the focus on business strategy.
What you’ll learn:
- Why CMOs are perfectly positioned to lead AI strategy across organizations
- How to break down AI implementation into focused, phased pilots instead of betting the entire farm
- The difference between technology adoption and strategic impact
- How to build cross-functional alignment in the C-suite around technology and strategy
- Pick one lane and go deep rather than trying to master all of AI
- Why it’s important to lean into industry moments that connect you with peers facing similar challenges
Karin Timpone is the founder and CEO of ClearPrompt, an AI-powered business strategy platform designed for marketing leaders. With extensive experience as chief marketing officer at MLB and Marriott, Karin brings deep expertise in technology adoption, digital transformation, and strategic marketing innovation.
Her work has helped leading brands like Disney and Marriott integrate emerging technologies into core business operations, making her insights and expertise essential for marketing executives seeking to position themselves as true business strategists.
Introducing: Frontier CMO
In an era where the marketing playbook is being rewritten daily, how can brands stay ahead? Joshua Spanier, Google’s VP of AI and Marketing Strategy, pulls back the curtain in Frontier CMO, his new podcast and weekly insights letter featuring the marketers, thought leaders, and industry pioneers who are reinventing marketing.
Josh previews the tough questions and unfiltered conversations featured on Frontier CMO, including:
- AI as a leadership test: exploring the “human” side of the AI revolution. As technology and tools advance the challenge becomes equipping marketing teams to leverage these technologies
- Brand relevance and connection: writing the next playbook for brand relevance by showing up as a main character in the places and spaces that connect with your audience
- Agentic Commerce: understanding the transition from “speed vs. certainty” to a world where shopping is fast and smart
- The new marketing organization: knowing where AI makes work faster and smarter and restructuring teams to keep up. Redefining agency partnerships to elevate insights and creativity in real time
