Silverside AI also worked on Coca-Cola’s AI-generated “Holidays Are Coming” ad, which stirred controversy both years it ran in 2024 and 2025.
“We have been very intentional that we’ve done everything to the utmost quality and there is human feeling in it,” Saunders said. “AI isn’t a shortcut.”
Despite some fears that AI will replace creative jobs, “the reality is, AI is not creative,” Saunders said. “We need humans to be able to brief, direct, experiment, edit, iterate, prototype, and get a quality piece of creative out the door.”
In this case, Svedka used AI as an animation and production tool that worked much faster than traditional production methods, Saunders said. Silverside choreographed the robots’ dance “in a matter of hours” and made significant changes to the ad just a week before launch, she added.
“It’s a creative freedom we’ve never had as an industry,” said PJ Pereira, co-founder of Silverside AI. “Before, all the steps of the creative process needed to be locked. This process allowed us to keep revising all the decisions and ensure it was the best, which made it more human than ever.”
Because of its speed, AI will also allow Svedka “to react in real time and have a point of view,” Saunders said.
Svedka’s Super Bowl ad will also run in other broadcast placements including the 2026 Winter Olympics.
As for the Fembot? She’s here to stay, Saunders said. “We’ll also see more of the Brobot. I think people will fall in love with him,” she added.
