Evolving at-home fan experiences
How viewers at home take in the Big Game is changing, too, thanks to streaming’s potential to “choose their own advanced adventure,” shared Souza.
She predicted that fans may soon be able to customize various aspects of how they watch and interact with sports content. Everything from choosing camera angles and audio feeds to placing a bet and pulling up fantasy stats to purchasing team merch and ordering food may be accessible through a viewing platform.
The challenge is making sure hyper-personalization doesn’t overshadow the social shared aspects of the game, agreed the panel. After all, said Lapp-Lobasso: “The reason why we all love sports is because it’s the ultimate live-viewing experience.”
