In that time, the brand has advertised across NFL streaming, MLB Prime Time Games, the NBA Playoffs, WWE Raw, the PBR World Finals, and NASCAR, a mix that has delivered gains in unaided brand awareness, engagement, and direct site traffic, according to Dalton.
While the brand does not expect immediate conversion from the Super Bowl spot, success will be measured through engagement, impressions, and post-air behavior tracked over the following eight to 12 weeks, Dalton added.
“I think TV is the biggest bang your buck there is in terms of reach,” Dalton said. “When you look at engagement metrics before and after, there’s no comparison.”
