The inaugural Clio Creator Awards will take place Nov. 18 at Los Angeles’ Dolby Theatre, with actor Terry Crews as host.
The ceremony marks the first year of Clio Creators, a new program presented by YouTube and powered by influencer marketing company Influential, honoring creative work across Instagram, TikTok, YouTube, and other platforms. The event will stream exclusively on YouTube.
The program has been in the works for about two years, and from the start, the goal was to produce a show on par with the Oscars and Grammys, according to Chris Detert, chief communications officer at Influential and executive producer of the event.
“We wanted red carpet fanfare,” Detert said.
Unlike most industry awards, Clio Creators will name the creator as the recipient. Creators can submit their own work, and brands can submit campaigns made with creators, according to the organization.
The honors range from Bronze to Grand Clio, and nearly every award will be handed out on stage by a major creator, including Jordan the Stallion, King Bach, and Trixie Mattel.
The organizers also plan to give Dhar Mann, founder of Dhar Mann Studios, the Clio Creator Impact Award, and short-form filmmaker Grace Wells, known for her series Making Epic Commercials for Random Objects, the Rising Star Award.
