In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Dipesh Patel, senior director of digital transformation & ecommerce for global OTC at Teva Pharmaceuticals, to discuss what it takes to drive transformation in a category where trust, accuracy, and regulation shape the pace of change.
Dipesh shares how his background in mathematics and early experience in retail influence his approach to problem-solving, ambiguity, and digital transformation.
They also explore Dipesh’s move from Unilever to Teva, including the difference between operating in a mature consumer goods environment versus building capabilities in OTC.
The conversation also dives into AI’s role in content creation, why speed alone isn’t enough in healthcare, and how brands can use stronger systems and guardrails to scale content while maintaining control.
Key takeaways:
- AI can scale content production, but strong guardrails and human oversight remain essential.
- In healthcare and OTC, brands must balance digital speed with trust and regulatory rigor.
- Building digital capabilities from scratch requires a different mindset than optimizing mature systems.
