TV measurement giant Nielsen recently announced several major changes to its methodology that will come to its service at the end of the month ahead of the fall TV season. However, with today’s adtech acronyms and jargon becoming increasingly complicated, it’s easy for consumers and advertisers to simply tune out.
To make it all more digestible, we’re breaking down the three biggest upcoming changes from Nielsen as simply as possible, so everyone can understand what’s going on without getting lost in any potential techno gibberish.
Before we dive in, it’s important to know that Nielsen is announcing so many changes so that everything comes to market at the same time.
