Advertising and tech executives spoke with ADWEEK about the trends they’re seeing in AI, and shared predictions about the industry in 2026. Among their conclusions: Chatbots are starting to chip away at social platforms’ grip on discovery; media buying is inching toward agents negotiating with each other instead of humans; and brands are quietly rebuilding their entire digital presence for AI, ditching websites in favor of app-like experiences that live directly inside ChatGPT and Gemini.
The 6 AI Trends That Will Dominate 2026
