For the 2026 ceremony, Disney achieved an Oscars ad sellout, with pricing up double-digit percent-wise over the 97th Oscars. In 2025, Disney brought in between $1.7 million and $2.3 million for a 30-second spot in the awards show.
Live events like the Oscars are also somewhat ratings resistant. Despite a ratings downturn this year, with the 98th Oscars dropping by about 2 million viewers, Disney is already talking to advertisers about its 2027 Oscars, ADWEEK recently learned.
Time will tell whether The Bachelorette remains benched. Still, with Taylor Frankie Paul being an influencer with a massive online following, this story will continue until the last rose petal falls.
CTV is crowded—want to learn how brand fundamentals cut through the noise? Enroll in The ADWEEK MiniMBA in Marketing and build a strategy designed to last. Sign up here.
