Among the key questions: Who will run the show? What fates await specific agencies—and their people? And what kind of AI- and data-driven chops will this new, $13 billion colossus show off?
While these and other issues will no doubt gain clarity in the coming months, Omnicom’s new leadership team addressed a few of them on a call with ADWEEK on the eve of the merger.
Below, five takeaways from that conversation.
