The Most Engaging Super Bowl Ads, According to EDO

#6

Cadillac

NEW PRODUCT

“The mission begins.” Cadillac unveils the new car for its debut season in Formula 1.

#7

Budweiser

NEEDLE DROP

Set to Lynyrd Skynyrd’s “Free Bird,” a bald eagle spreads its wings after befriending a Budweiser Clydesdale.

#8

Invest America

COMMUNITY NEW PRODUCT

Advocacy group Invest America promotes a new policy aiming to give each American child an investment account.

#9

Netflix

NEEDLE DROP CELEB NEW PRODUCT

Brad Pitt and Timothy Olyphant star in “The Adventures of Cliff Booth,” coming soon to Netflix.

#10

Wegovy

HEALTH WTF HUMOR CELEB

Kenan Thompson, DJ Khaled, and other celebs spread the word that Novo Nordisk’s Wegovy is now available as a pill.

#11

Paramount Pictures

NEW PRODUCT

Fear hits home. Paramount’s Scream 7 comes to theaters Feb. 27.

#12

Claude

AI FOCUS NEEDLE DROP WTF HUMOR BIG GAME DEBUT

Can’t afford a personal trainer? Claude’s got you covered, ad-free.

#13

Claude

AI FOCUS NEEDLE DROP WOMEN-LED WTF HUMOR BIG GAME DEBUT

Claude skewers ChatGPT with a therapist who “cures” her patient’s mommy issues with an online dating ad.

#14

Salesforce

AI FOCUS CELEB

Salesforce and MrBeast promote Slackbot AI by sending viewers on a $1 million scavenger hunt for a hidden code.

#15

Levi’s

NEEDLE DROP CELEB

Levi’s spotlights the backsides of Doechii, Questlove, Rosé, and SGA. Set to James Brown’s “Get Up Offa That Thing.”

#16

Genspark

AI FOCUS CELEB BIG GAME DEBUT

AI platform Genspark works so you don’t have to.

#17

T-Mobile

NEEDLE DROP CELEB

The Backstreet Boys, Druski, and MGK star for T-Mobile, set to a parody of “I Want It That Way.”

#18

Peacock

Keke Palmer stars in Peacock’s new series, “The Burbs.”

#19

Hims & Hers

HEALTH WOMEN-LED CELEB

According to Hims & Hers, you don’t have to be rich to access top-notch healthcare.

#20

Meta

AI FOCUS CONTEXTUAL NEEDLE DROP CELEB

Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.

#21

Liquid Death

WTF HUMOR

Liquid Death guarantees that its new energy drinks won’t make your head explode.

#22

Universal Parks & Resorts

COMMUNITY CONTEXTUAL

A boy chafes at being the little brother in a sibling rivalry – until a ride at Universal Orlando turns the tables.

#23

Boehringer Ingelheim

WOMEN-LED CELEB BIG GAME DEBUT

Octavia Spencer and Sofía Vergara urge viewers to get tested for kidney damage, on behalf of Boehringer Ingelheim.

#24

Codex

AI FOCUS

OpenAI spreads the word that “you can just build things” with its Codex coding agent.

#25

Toyota

COMMUNITY NFL SPONSOR

From the car seat to the driver’s seat, a boy’s life comes full circle in Toyota’s heartfelt Big Game ad.

#26

Pringles

HEALTH WOMEN-LED WTF HUMOR CELEB

Sabrina Carpenter builds her dream man out of Pringles.

#27

State Farm

NEEDLE DROP WTF HUMOR CELEB

Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop “Livin’ On A Prayer” and get State Farm instead.

#28

Oakley

AI FOCUS CONTEXTUAL NEEDLE DROP CELEB

Marshawn Lynch, iShowSpeed, Sky Brown, and Kate Courtney show off their Oakley Meta AI glasses in a high-octane ad.

#29

Base44

AI FOCUS WOMEN-LED BIG GAME DEBUT NEW PRODUCT

With AI coding platform Base44, you can build an app for almost anything.

#30

YouTube TV

CONTEXTUAL WTF HUMOR CELEB

Jason and Kylie Kelce “don’t settle for meh” – that’s why they use YouTube TV.

#31

Redfin

COMMUNITY NEEDLE DROP WOMEN-LED CELEB BIG GAME DEBUT

Neighbors come together after a storm in this ad for Redfin, scored to a Lady Gaga cover of a Mr. Rogers song.

#32

Universal Pictures

NEW PRODUCT

Toad and Yoshi star in a teaser for “The Super Mario Galaxy Movie,” coming soon from Universal Pictures.

#33

Xfinity

NEEDLE DROP BIG GAME DEBUT CELEB

Xfinity helps Jurassic Park’s servers get back online in an ad featuring Jeff Goldblum, Sam Neill, and Laura Dern.

#34

Lay’s

COMMUNITY NEEDLE DROP WOMEN-LED NFL SPONSOR

Lay’s spotlights its potato farmers in the sentimental story of a father handing his daughter the keys to the farm.

#35

Volkswagen

COMMUNITY NEEDLE DROP

Volkswagen asks viewers to grab life by the steering wheel. Drivers wanted.

#36

Michelob Ultra

NEEDLE DROP CELEB NEW PRODUCT

Kurt Russell hits the slopes for Michelob Ultra, featuring Winter Olympian Chloe Kim and ex-hockey star T.J. Oshie.

#37

Genspark

AI FOCUS CELEB BIG GAME DEBUT

AI platform Genspark works so you don’t have to.

#38

Meta

AI FOCUS CONTEXTUAL CELEB

Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.

#39

MAHA Council

HEALTH CELEB

Mike Tyson asks Americans to reject processed foods in an ad for advocacy group MAHA Center.

#40

He Gets Us

He Gets Us skewers materialism and overconsumption, asking viewers to choose Jesus instead.

#41

Instacart

WTF HUMOR CELEB

Ben Stiller tries to mimic disco partner Benson Boone’s signature backflip for Instacart. The result is … bananas.

#42

Ring

AI FOCUS COMMUNITY NEW PRODUCT NFL SPONSOR

Ring showcases how its outdoor cameras use AI to track down lost pets.

#43

Walt Disney Motion Pictures

NEW PRODUCT

Baby Yoda takes center stage in a trailer for “The Mandalorian and Grogu,” the latest Star Wars film from Disney.

#44

Nerds

WTF HUMOR CELEB

Andy Cohen gives the Nerds mascot a makeover to promote the brand’s new Juicy Gummy Clusters.

#45

Pepsi

WTF HUMOR NFL SPONSOR

A polar bear spirals after realizing they prefer Pepsi Zero Sugar to Coke Zero – a new friend makes things better.

#46

Amazon

AI FOCUS WTF HUMOR CELEB NFL SPONSOR

Amazon Alexa+ alleviates Chris Hemsworth’s AI fears by booking him a massage. Elsa Pataky co-stars.

#47

Coinbase

NEEDLE DROP WTF HUMOR CELEB

The Backstreet Boys’ “Everybody” plays on a karaoke screen because crypto is for everybody, according to Coinbase.

#48

Toyota

COMMUNITY CONTEXTUAL WOMEN-LED CELEB NFL SPONSOR

Toyota inspires Puka Nacua, Bubba Wallace, and Paralympian Oksana Masters with a visit from their younger selves.

#49

Google Gemini

AI FOCUS NEEDLE DROP

A mother and her young son imagine their new home as they prepare for a move, with help from Google’s Gemini AI.

#50

Slack

AI FOCUS CELEB

Salesforce and MrBeast promote Slackbot AI by sending viewers on a $1 million scavenger hunt for a hidden code.

#51

NBC

“The Fall and Rise of Reggie Dinkins” is coming to NBC, starring Tracy Morgan and Daniel Radcliffe.

#52

Peacock

“Wicked: For Good” comes to Peacock on March 20.

#53

State Farm

NEEDLE DROP WTF HUMOR CELEB

Danny McBride and Keegan-Michael Key urge Hailee Steinfeld to stop “Livin’ On A Prayer” and get State Farm instead.

#54

Peacock

“There’s no ‘I’ in team…but there is in ‘Traitors.'” New episodes Thursday on NBC.

#55

Kinder

WTF HUMOR BIG GAME DEBUT CELEB

There’s never a bad time to enjoy a Kinder Bueno, even if you’re hurtling through space.

#56

SquareSpace

WOMEN-LED WTF HUMOR CELEB

Emma Stone goes stark mad after someone else nabs emmastone.com. Directed by Yorgos Lanthimos for Squarespace.

#57

Wix (Web Design)

AI FOCUS HEALTH NEEDLE DROP WOMEN-LED

Wix touts Wix Harmony, an AI feature that can bring your dream website to life.

#58

Bosch

WTF HUMOR CELEB

Bosch appliances transform a regular, everyday guy into A Guy – Fieri, that is.

#59

Oakley

AI FOCUS CONTEXTUAL CELEB

Spike Lee joins a star-studded cast in Part 2 of a joint Super Bowl promotion for Oakley Meta AI glasses.

#60

Svedka

AI FOCUS NEEDLE DROP

Svedka’s Fembot mascot goes clubbing in the first Super Bowl ad primarily generated by AI.

#61

Uber Eats

CONTEXTUAL CELEB

Matthew McConaughey and Parker Posey pester Bradley Cooper about their “Football is Food” conspiracy for Uber Eats.

#62

Ramp

AI FOCUS WTF HUMOR CELEB NEW PRODUCT

America’s favorite TV accountant, Brian Baumgartner of “The Office,” uses Ramp to prepare for a finance meeting.

#63

Dove

COMMUNITY HEALTH WOMEN-LED

Dove triples down on its commitment to boosting girls’ confidence and joy in its third consecutive Super Bowl ad.

#64

GrubHub

WTF HUMOR BIG GAME DEBUT CELEB

George Clooney announces GrubHub will eat the fees on restaurant orders over $50 – directed by Yorgos Lanthimos.

#65

Bud Light

CONTEXTUAL NEEDLE DROP WTF HUMOR CELEB

Peyton Manning, Shane Gillis, and Post Malone help a wedding party chase a tumbling Bud Light keg.

#66

Intuit TurboTax

WTF HUMOR CELEB NFL SPONSOR

TurboTax makes taxes drama-free, much to the chagrin of its drama-loving spokesperson, Adrien Brody.

#67

Rocket Mortgage

COMMUNITY NEEDLE DROP WOMEN-LED CELEB BIG GAME DEBUT

Neighbors come together after a storm in this ad for Redfin, scored to a Lady Gaga cover of a Mr. Rogers song.

#68

Red Bull

A cartoon dog drinks a Red Bull and uses the energy to ditch his owner and spend time with his crush.

#69

Skechers

WOMEN-LED CELEB

Sofía Vergara ditches her old shoes for a pair of Skechers.

#70

Walt Disney Studios Motion Pictures

NEW PRODUCT

Lifelike robotic forest animals gain human consciousness in “Hoppers,” the latest animated feature from Pixar.

#71

Metro Goldwyn Mayer Pictures (MGM)

CELEB

Ryan Gosling must save the planet in Amazon MGM Studios’ “Project Hail Mary,” out March 20.

#72

Walmart

CELEB

Walmart promotes its fast delivery during the Big Game.

#73

Manscaped

WTF HUMOR BIG GAME DEBUT NEW PRODUCT

Anthropomorphic piles of hair sing a ballad to their owners in Manscaped’s Big Game debut.

#74

Homes.com

WTF HUMOR CELEB

Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.

#75

Nike

CONTEXTUAL CELEB

Nike recruits Seattle Seahawks legend Marshawn Lynch for a post-game spot following the team’s win.

#76

Novartis

CONTEXTUAL HEALTH NEEDLE DROP WTF HUMOR CELEB

Novartis says prostate cancer screenings don’t have to be tense – just ask Rob Gronkowski and the NFL’s tight ends.

#77

Ro (Weight Control)

HEALTH WOMEN-LED BIG GAME DEBUT CELEB NEW PRODUCT

Serena Williams continues to destigmatize GLP-1s in Ro’s Big Game debut.

#78

Pokemon

WTF HUMOR BIG GAME DEBUT CELEB

Lady Gaga, Trevor Noah, Jisoo, and other stars share their favorite Pokémon for the game’s 30th anniversary

#79

Zepbound

HEALTH WOMEN-LED BIG GAME DEBUT

“Watch this.” Zepbound promises to help viewers lose weight – and keep it off.

#80

American Express

American Express shows off the perks it offers at high-end hotels, from complimentary breakfasts to late checkouts.

#81

Liquid I.V.

HEALTH NEEDLE DROP WTF HUMOR BIG GAME DEBUT CELEB NEW PRODUCT

Singing toilets make Liquid I.V.’s message loud and “clear”: if your pee is yellow, you need to hydrate.

#82

Microsoft

AI FOCUS CONTEXTUAL CELEB

An NFL coaching staff uses Microsoft Copilot to evaluate potential players.

#83

Ritz Crackers

WTF HUMOR CELEB

Bowen Yang and Jon Hamm are salty about missing out on a Ritz party. Scarlett Johansson was invited, of course.

#84

Apartments.com

WTF HUMOR CELEB

Jeff Goldblum and Heidi Gardner list the very few places you can’t find a home on Homes.com and Apartments.com.

#85

FanDuel

COMMUNITY CONTEXTUAL CELEB

Luis Guzmán leads a toast to the past NFL season as FanDuel offers daily boosts for the Big Game.

#86

Fanatics

CONTEXTUAL WOMEN-LED BIG GAME DEBUT CELEB NEW PRODUCT

Kendall Jenner wins big from betting against her athlete exes in this comedic spot for Fanatics Sportsbook.

#87

Poppi

WOMEN-LED WTF HUMOR CELEB NFL SPONSOR

“I think it’s just a vibes thing.” Rachel Sennott and Charli xcx turn a classroom into a night club for Poppi.

#88

DraftKings

CONTEXTUAL CELEB NFL SPONSOR

DraftKings breaks down the Super Bowl matchup one last time before kickoff.

#89

Hellmann’s

COMMUNITY NEEDLE DROP WTF HUMOR CELEB

Andy Samberg spoofs Neil Diamond’s “Sweet Caroline,” singing as “Meal Diamond” in an ode to Hellmann’s mayonnaise.

#90

WeatherTech

WOMEN-LED

A family optimizes car space for a road trip with WeatherTech’s new hitch and roof baskets.

#91

Foundation to Combat Antisemitism

COMMUNITY BIG GAME DEBUT

Blue Square Alliance tells the story of a teen experiencing antisemitism – and the classmate who stands with him.

#92

DraftKings

CONTEXTUAL NFL SPONSOR

DraftKings offers a deal to bet $5 and get $300 in bonus bets when you sign up.

#93

McDonald’s

CELEB

According to McDonald’s, its breakfast can help you recover after a big night.

#94

DraftKings

CONTEXTUAL CELEB NFL SPONSOR

Michel Che and Colin Jost advertise DraftKings’ “live” betting options with an ad that’s clearly not.

#95

Peacock

Peacock and Universal highlight awe-inspiring titles like “Wicked: For Good.”

#96

Intuit TurboTax

WTF HUMOR CELEB NFL SPONSOR

Adrien Brody encourages befuddled TurboTax employees to try method acting in Part 1 of the tax brand’s Bowl story.

#97

Expedia

Barbie’s boyfriend Ken saves big on his dream vacation with Expedia.

#98

Carnival Cruise Line

CELEB

A family finds its fun on a Carnival cruise.