For Bogg, what began as one bag has expanded into numerous products and accessories, all inspired by customer feedback.
“It’s been listening to the customer, listening to the stores that carry us. What are they missing? Where’s their white space? Where can we fill that void?” said Vaccarella. This year’s 32 new products will be led by a new marketing message: “The world of Bogg.”
Founder-led brands are in
Solari shared that Madison Reed and Bogg are both featured in SolComms newly released “The State of Brand 2026” report, written in partnership with Allison Ellsworth, co-founder and chief brand officer of Poppi. Among the attributes that are listed as “in” for 2026 are being founder-led and being zeroed in on community, he said, pointing out that both brands fit the bill.
Solari then wrapped up, sharing a key tip he gives his clients: “Be in the conversations that matter for your brand and your community, and that’s going to go a lot further.”
