The Role of Purpose in Marketing Strategy with Yoobi’s Sarah Leinberger

[14:03] Lead With Authentic Vulnerability to Accelerate Trust, Connection and Team Performance — Sarah’s most personal insight is that allowing team members and peers to show up authentically creates faster trust, better collaboration and higher-quality work than traditional corporate hierarchy and performance theater. For CMOs managing teams through rapid change, market uncertainty, and organizational transformation, this creates a hidden drag: teams spend energy managing perceptions of leaders rather than focusing energy on solving problems. The application is straightforward but requires courage. Share struggles, admit knowledge gaps, ask for help explicitly, and create psychological safety by responding non-defensively when team members voice concerns or disagree with decisions.