Ask Google AI how many brands are marketing to Gen Z and, for once, you’ll see results that nobody can disagree with: Virtually all of them.
They have to. Not only are there more Gen Zers than millennials (1.9 billion versus 1.7 billion, give or take), the age cohort packs an estimated $984 billion in spending power.
But while virtually all brands target Gen Z, not all reach them effectively.
As 2025 wraps, brand performance platform Tracksuit has crunched data from the 10,000 brands it tracks to determine which ones rose the most in overall awareness with the coveted generation.
