Brad Pitt took second place in the chart with a surprise ad for Netflix’s upcoming Once Upon a Time in Hollywood sequel. EDO noted that searches for Brad Pitt saw a “massive spike” as people tried to figure out what the movie was.
3. Chris Hemsworth, Amazon (Engagement Index: 1,334)
In Amazon’s 60-second Super Bowl ad, “Alexaaaa+,” Chris Hemsworth thinks AI is trying to kill him, and Amazon’s Alexa+ AI isn’t helping to ease his mind.
4. Sabrina Carpenter, Pringles (Engagement Index: 930)
Instead of another Manchild, Sabrina Carpenter decides to date her potato crisps in Pringles’ Super Bowl 60 ad, “Pringleleo.”
5. The Backstreet Boys, T-Mobile (Engagement Index: 861)
Oh my God, they’re back again. The Backstreet Boys say they “Want It That Way” in a 60-second spot for T-Mobile, with the group showing up in T-Mobile’s Times Square store. Another of the group’s songs was featured in a Coinbase ad.
6. Serena Williams, Ro (Engagement Index: 769)
Ro, a direct-to-consumer healthcare business that sells GLP-1 medications such as Ozempic, Wegovy, and Zepbound, made its Super Bowl debut with an ad starring brand ambassador Serena Williams.
