Mike Tyson calls overweight people “fudgey” in a 30-second Super Bowl ad from the MAHA Center, an advocacy group aligned with Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement.
8. Matthew McConaughey, Uber Eats (Engagement Index: 570)
Uber Eats continues its food conspiracy in a 60-second Super Bowl ad starring Matthew McConaughey and Bradley Cooper, with the former guiding viewers through the game’s history and pointing out all the food-related Easter eggs.
9. Guy Fieri, Bosch (Engagement Index: 496)
In Bosch’s Super Bowl ad, Flavortown has a new Guy Fieri, with the celebrity chef losing his frosted tips to declare he’s “just a guy.”
10. Lady Gaga, Pokémon (Engagement Index: 479)
Pokémon kicked off its 30th anniversary with a Super Bowl ad shown during the third quarter, and the celebs were all over it. Comedian Trevor Noah, Formula One driver Charles Leclerc, Puerto Rican rapper Young Miko, K-pop star Jisoo, and Canadian actress Maitreyi Ramakrishnan all appeared. However, Lady Gaga claimed the most engaging title, somehow singing with Bad Bunny and Jigglypuff in the same night.
See EDO’s celebrity ranker here, and a more extensive list of the most engaging celebrities below:
- MrBeast — Slack: Vault (Engagement Index: 3733)
- Brad Pitt — Netflix: The Adventures of Cliff Booth (Engagement Index: 1413)
- Chris Hemsworth — Amazon: Chris Hemsworth Thinks Alexa+ Is Scary Good (Engagement Index: 1334)
- Sabrina Carpenter — Pringles: Pringleleo (Engagement Index: 930)
- The Backstreet Boys — T-Mobile: Tell Me Why (T-Mobile’s Version) (Engagement Index: 861)
- Serena Williams — Ro (Weight Control): Healthier On Ro (Engagement Index: 769)
- Mike Tyson — MAHA Council: Eat Real Food (Engagement Index: 751)
- Matthew McConaughey — Uber Eats: Hungry for the Truth (Engagement Index: 570)
- Guy Fieri — Bosch: Just A Guy (Engagement Index: 496)
- Lady Gaga — Pokémon: What’s Your Favorite? – #Pokemon30 (Engagement Index: 479)
- Bradley Cooper — Uber Eats: Hungry for the Truth (Engagement Index: 465)
- Marshawn Lynch — Nike: We Run It Now (Engagement Index: 367)
- Adrien Brody — Intuit TurboTax: The Expert: Rain (Engagement Index: 365)
- Sofía Vergara — Boehringer Ingelheim: Mission – Detect the SOS (Engagement Index: 316)
- Jennifer Aniston — Dunkin’: Good Will Dunkin’ (Engagement Index: 312)
- Hailee Steinfeld — State Farm: Stop Livin’ on a Prayer (Engagement Index: 280)
- Emma Stone — Squarespace: Unavailable (Engagement Index: 273)
- Machine Gun Kelly — T-Mobile: Tell Me Why (T-Mobile’s Version) (Engagement Index: 273)
- Matthew Broderick — Genspark: Take the Monday After the Super Bowl Off (Engagement Index: 251)
- Kurt Russell — Michelob Ultra: The ULTRA Instructor (Engagement Index: 225)
- George Clooney — Grubhub: The Feest (Engagement Index: 212)
- Elsa Pataky — Amazon: Chris Hemsworth Thinks Alexa+ Is Scary Good (Engagement Index: 208)
- Ben Affleck — Dunkin’: Good Will Dunkin’ (Engagement Index: 208)
- Ted Danson — Dunkin’: Good Will Dunkin’ (Engagement Index: 202)
- Benson Boone — Instacart: Bananas (Engagement Index: 202)
- Andy Samberg — Hellmann’s: Longform (Engagement Index: 193)
- Ben Stiller — Instacart: Bananas (Engagement Index: 190)
- Kendall Jenner — Fanatics: Bet on Kendall (Engagement Index: 174)
- Danny Trejo — Wegovy: A New Way (Engagement Index: 174)
- Scarlett Johansson — Ritz Crackers: RITZ Island (Engagement Index: 171)
- Andy Cohen — Nerds: Taste Buds (Engagement Index: 149)
- Matthew Broderick — Genspark: Take the Monday After the Super Bowl Off (Engagement Index: 144)
- Jon Hamm — Ritz Crackers: RITZ Island (Engagement Index: 144)
- Rob Gronkowski — Novartis: Relax Your Tight End (Engagement Index: 142)
- Bon Jovi — State Farm: Stop Livin’ on a Prayer (Engagement Index: 138)
- Tom Brady — Dunkin’: Good Will Dunkin’ (Engagement Index: 128)
- Charli XCX — Poppi: Vibes (Engagement Index: 123)
- Trevor Noah — Pokémon: What’s Your Favorite? – #Pokemon30 (Engagement Index: 116)
- Post Malone — Bud Light: Keg (Engagement Index: 114)
- Jeff Goldblum — Apartments.com: Can’t Live There (Engagement Index: 109)
- DJ Khaled — Wegovy: A New Way (Engagement Index: 108)
- Charles Leclerc — Pokémon: What’s Your Favorite? – #Pokemon30 (Engagement Index: 106)
- Doechii — Levi’s: Behind (Engagement Index: 94)
- Hailee Steinfeld — State Farm: Stop Livin’ on a Prayer (Engagement Index: 90)
- Lamine Yamal — Pokémon: What’s Your Favorite? – #Pokemon30 (Engagement Index: 83)
- Sam Neill — Xfinity: Jurassic Park… Works (Engagement Index: 79)
- KATSEYE (Musical Group) — State Farm: Stop Livin’ on a Prayer (Engagement Index: 78)
- Jeff Goldblum — Xfinity: Jurassic Park… Works (Engagement Index: 74)
- Jisoo — Pokémon: What’s Your Favorite? – #Pokemon30 (Engagement Index: 71)
- Rachel Sennott — Poppi: Vibes (Engagement Index: 55)
- iShowSpeed (Streamer/Influencer) — Meta: Athletic Intelligence Is Here ft. Spike Lee (Engagement Index: 54)
- Colin Jost — DraftKings: Live-ish (Engagement Index: 52)



