[30:20] AI Signals the End of the Knowledge Economy — Matt explains that entire career paths were built on memorization, procedural expertise, and repeated execution. AI absorbs much of that work beneath the surface, which signals AI and the end of the knowledge economy as we know it. The advantage shifts away from knowing answers toward defining the right questions, interpreting implications, and guiding human decisions. Professions like accounting, law, and medicine do not disappear, but their value moves upstream into judgment, empathy, and context. The future rewards those who can think clearly, not those who simply recall information.
[38:20] AI-Powered Search Becomes the New Front Door to the Internet — Matt outlines how AI-powered search new front door replaces the habit of scanning lists of links. Consumers now enter conversations that carry memory, intent, and context forward. Instead of one-shot queries, people refine needs over time, which pushes discovery deeper into the decision journey. This shift rewards specificity and relevance rather than brand size alone. Smaller companies can surface alongside incumbents if their content directly matches real intent. Visibility becomes dynamic, contextual, and earned through usefulness rather than historical dominance.
