“We call it a ‘continuous context loop,’” Flores said.
AI safety & guardrails
AI safety is a hot topic, Flores brought up the fact that the Digital Workers are built with a “kill switch.” Flores stressed that the Digital Workers are “fully governed” and the marketer has full control in the system and AI and digital safety has been a value of the company for a long time.
“We are powered by a lot of data,” Flores stated. “We have to safeguard that.”
Flores shared that during Treasure AI’s early days, rather than speed up their AI development like a lot of other companies did, the company built thoughtfully and deliberately with privacy and security in mind. That patience has paid off because the company is not in a position of having to backtrack.
Recognized by their peers
Treasure AI was recently nominated for several AI awards.
The Cloud Awards shortlisted Treasure AI Studio in three categories: AI Innovation of the Year, Best Use of AI in Sales & Marketing, and Best Use of AI in Creative Industries, Media & Advertising.
The OMMA Awards nominated Treasure AI in the category of Excellence in Online Advertising – Artificial Intelligence for their work with Nestlé.
