Of all the work VCCP has produced in the past 12 months, none embodies the tech, strategy, and creativity fueling its next chapter more than “Daisy vs. Scammers.”
Based on the insight that one in five Brits experience a fraud attempt every week, the privately owned agency used AI to develop a “grandmother” that answered nuisance calls and wasted scammers’ time by chatting about her cat, Fluffy.
The campaign made global headlines and resulted in $45 million in earned media. It also saved U.K. consumers an estimated $3 million and won 48 awards in 2025, including five Cannes Lions.
However, for VCCP Group co-chief executive Julian “Dougie” Douglas, its real significance lies in what it signals about the London-founded shop’s future.
