There are a lot of ways to measure Super Bowl Ads, but perhaps the most interesting way is to gauge the sentiment of the people who actually watched them.
That’s why ADWEEK is once again partnering with the USA Today Ad Meter, which is entering its 38th year. We’ll reveal early Monday which commercial from Super Bowl 60 resonated the most with audiences.
We’re essentially treating ads like they’re movies. Because at the end of the day, do you choose what you watch based on box office receipts, or their Tomatometer scores?
“This is one of the more compelling Super Bowl commercial lineups we’ve seen in the past several years,” said USA Today Ad Meter editor Rick Suter. “The field includes some of the most successful Ad Meter brands of all time, like Budweiser and Pepsi, but there’s also real momentum from newer advertisers who are making a strong impression early.”
If you’re planning to watch the Super Bowl (and who isn’t?), be sure to register so you can vote for your top ad. Voting has already begun, and if you want to see most of the ads now, you can just check out ADWEEK’s Super Bowl 2026 Ad Tracker, which has all of the commercials so far. You have until Feb. 9 at midnight ET to cast your vote.
As always, ADWEEK will provide early access coverage to the winner, which we’ve done for the past few years, who were:
2025: Budweiser
2024: State Farm
2023: The Farmer’s Dog
