Virtual Vanguard Recap: Richard Sanderson

At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or be eliminated, how AI and organizational design are reshaping the function, the reckoning facing PE-backed, performance-driven business models, and the rising tension between bold creativity and polarized consumer reactions.