Walmart’s Ad Growth Holds Steady, up 37% in Q1

America post Staff
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Walmart’s Ad Growth Holds Steady, up 37% in Q1











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The numbers

37%: Growth in global advertising revenue during the first quarter.

$177.8 billion: Total revenue, up 7.3% year over year.

26%: Year-over-year ecommerce growth sales in Q1.

More than 100%: Growth in the number of shoppers using Sparky, Walmart’s AI shopping agent, on a weekly basis during the first quarter.

50%: Sales growth on Walmart’s third-party marketplace in the U.S. during Q1.

9: The number of consecutive quarters that Walmart U.S. has seen growth over 20%.

The watercooler talk

CEO John Furner noted shoppers’ increased use of Walmart’s AI shopping assistant, Sparky, adding that weekly usage doubled during the first quarter.

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Kathryn Lundstrom

Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor.









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