Six brands are competing for best commercial at the 2026 Emmy Awards.
On Wednesday, the Television Academy revealed the nominations for the 78th Primetime Emmy Awards, set to air on NBC and Peacock on Sept. 14.
In the Outstanding Commercial category, six ads are shortlisted. They include two rival sportswear giants, a Super Bowl spot, a Cannes Lions Grand Prix winner, and two Apple contenders.
Here are this year’s Emmy nominees for Outstanding Commercial.
Levi’s | “Backstory” by TBWA\Chiat Day
Levi’s first Super Bowl ad in 20 years featured a slew of famous backsides, including Grammy-winning rapper Doechii, DJ Questlove, and Woody from Toy Story.
Adidas | “Backyard Legends” by Lola USA
Adidas’ ad for the 2026 FIFA World Cup was a five-minute epic starring Timothée Chalamet as a soccer superfan intent on assembling his dream team.
Apple | “A Critter Carol” by TBWA\Media Arts Lab
Apple’s holiday ad united a ragtag crew of woodland creatures to spotlight the gift of friendship.
Apple | “I’m Not Remarkable” (in-house)
