Between macroeconomic conditions affecting the supply chain, constant questions about measurement and currency, and AI upending … well, everything… marketers are facing countless challenges as we head into upfront season.
However, they’re not always upfront about it.
ADWEEK recently asked the upfront week presenters, including ad sales chiefs from Disney, Netflix, Amazon, and more, what challenges marketers were bringing to them behind closed doors. And, more importantly, how are they addressing those challenges?
Here are the biggest challenges marketers are facing amid upfront season, and the solutions major publishers are presenting:
These responses have been edited for length and clarity.
