What It Takes to Grow a CPG Challenger Brand

America post Staff
4 Min Read

Tapping into AI

Radi touched on AI as an innovative tool for “scrappy companies.” He shared that Sweet Loren’s has built consumer personas and AI agents to do concept work, testing it against more traditional innovation methods. The results came in fast at little cost, he said.

“I’m enthusiastic about how AI unlocks companies like ours that are trying to really revolutionize things without a lot of resources,” Radi shared.



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