In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of marketing at iFit, for an eye-opening chat on what it takes to succeed in the fitness tech space today.
Listen in for Kirsten’s playbook on how marketing leaders can navigate rapid technological change, build adaptive teams and balance analytical rigor with authentic brand narratives in an increasingly complex marketplace.
What You’ll Learn:
- How to invest across the entire marketing funnel equally during periods of rapid change, rather than concentrating resources on trending channels.
- The High Trust + Adaptability leadership framework for building marketing teams that can flex resources without sacrificing cohesion or brand consistency.
- How to balance ROAS obsession with brand-building investments.
- Why personalization powered by AI is non-negotiable for retention.
- The imperative for new marketing professionals to become hybrid technical experts and artists simultaneously.
Kirsten Spittel-Sloan is the senior vice president of Marketing at iFit, a global portfolio of fitness brands including NordicTrack, ProForm and Free Motion. With over 15 years of digital marketing experience spanning startups, nonprofits and Fortune 500 consulting at McKinsey & Company, she brings a unique perspective on scaling marketing initiatives across complex, multi-brand ecosystems.
Her work pioneering AI-driven personalization in fitness and driving global marketing operations has positioned iFit as an innovator in the health and wellness space, making her a leading voice to listen to for those seeking to thrive amid constant industry transformation.
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