“People know I’m crazy,” Cam Skattebo said in a press conference in August. “I like to run through people instead of run around them.”
The New York Giants’ star running back likes to put his head through walls, too, if Whatnot’s first national campaign is any proof.
“Take a Shopping Trip” includes a 30-second spot, titled “Cam’s Trip,” in which the cranially intrepid Skattebo plunges his head through the plaster of three Whatnot sellers busy shooting their livestreams.
“I heard you could shop live from people on Whatnot, so I headed in,” he explains.
In real life, Skattebo didn’t just hear about Whatnot; he was already an avid shopper, mostly for sports cards and collectibles.
