Why Adidas Originals Brought Samuel L. Jackson and His Superstars Back for Chapter Two

America post Staff
0 Min Read


In the three months to October 2025, Originals posted double-digit growth in Q3, fueling a 10% revenue boost for Adidas’ lifestyle division and contributing to net sales of $7.69 billion (€6.6 billion).

Chapter Two, created by Johannes Leonardo and directed by Thibaut Grevet, sees Jackson return along with a new cast of Superstars. And no, we’re not just talking shoes.

Share This Article
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *