Why Every Streamer Suddenly Wants a Podcast Strategy

America post Staff
20 Min Read

Pulled Quotes

“This deadline that President Trump has set, 8 p.m., for threatening to destroy a civilization: How does an investor process that? Is it a bigger upside risk or downside risk?”
CNBC anchor Sara Eisen, asking the important questions
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“Judging by Trump and Mamdani, leading a government and being a content creator are essentially the same job.”
The Rebooting author Brian Morrissey, on why OpenAI bought TBPN
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“I will destroy you.”
Block Communications CEO Allan Block to his brother, John Block, who was exploring a sale of Block’s media assets
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“I am going to save newspapers in America.”
Billionaire David Hoffman, the new majority owner of Lee Enterprises, on his very unlikely objective
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Quote/Unquote

Jaya Saxena is one of the five cofounders of the newly launched food media brand Ravenous, which debuted on Monday. The outlet, which is composed entirely of former Eater staff affected by its recent rounds of layoffs, aims to center the kind of written editorial work that Eater has moved away from in recent years. 

The launch adds even further froth to the already heady food media scene, as it joins Caper and Gourmet as the third new outlet to launch in as many months. Notably, Ravenous is a worker-owned co-op, a model styled after independent media ventures like Defector and Hearing Things, a decision that stems in large part from the frustration the team experienced under Vox Media.

This interview has been edited.

Mark Stenberg: So what is Ravenous and how did it come to be?

Jaya Saxena: Ravenous is a worker-owned media outlet that will feature in-depth reporting, cultural coverage, and well-informed opinion pieces, alongside some more personal pieces. There are five of us, distributed across the country, who were all a part of the same round of layoffs at Eater last year. 

Mark: Where does Ravenous fit into the broader food media ecosystem, which seems to be undergoing a tectonic rearrangement?

Jaya: We kept seeing different food publishers pull away from the kind of work that we wanted to do in favor of content that was shorter, oriented around lists and recommendations. I think some of our recently launched peers, like Caper and Gourmet, are also reactions to the same trend and proof that there is demand for this kind of work.

Mark: Notably, Ravenous is not centering social video, restaurant discovery, or even a newsletter. Instead, the website is the home base, a move that runs counter to many of the many trends I see among new outlets. Why make that choice?

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