The Super Bowl is one of the biggest stages in the world—not just for the game and its players, but for marketers too. So, how do you make sure you win the game?
In this episode of Marketing Vanguard, four industry-leading CMOs—Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.)—reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.
What you’ll learn:
- How to build a solid business case for Super Bowl marketing investment
- Why you should capitalize on the intersection of creative disruption and brand strategy
- How to activate beyond the 30 or 60-second spot through ecosystem thinking
- Why simplicity and cultural relevance are your competitive advantages
- The “uncomfortable gut reaction” test for evaluating creative readiness
- How to measure impact across different time horizons without becoming paralyzed by metrics
Gabrielle Wesley is Chief Marketing Officer for Mars Wrigley North America, overseeing 26 iconic brands including M&M’s, Snickers and Skittles. With a background in brand building and consumer activation, she brings over a decade of experience managing the creative and strategic approach to major cultural moments.
Stephanie Rogers is Chief Marketing Officer for the San Francisco 49ers, responsible for elevating one of the NFL’s most globally recognized franchises. With expertise in sports marketing, fandom activation and digital engagement, Stephanie has built the 49ers’ international presence to ranking No. 1 in markets including the United Kingdom and Mexico. Her strategic focus on converting secondary fans to primary fans provides a masterclass in sports marketing measurement.
John Gieselman is Chief Growth Officer at Comcast, overseeing NBC and Peacock’s Super Bowl broadcast and Xfinity’s advertising strategy. With deep expertise in media, technology infrastructure, and translating B2B value into consumer-facing messaging, he brings a unique perspective on making the invisible visible.
Stacy Andrade-Wells is Chief Marketing Officer for Liquid I.V., leading the brand through its first Super Bowl advertising appearance. With a background in brand building and category growth strategy, she brings a fresh perspective on how emerging brands evaluate and execute at the sport’s biggest stage.
Introducing: Frontier CMO
In an era where the marketing playbook is being rewritten daily, how can brands stay ahead? Joshua Spanier, Google’s VP of AI and Marketing Strategy, pulls back the curtain in Frontier CMO, his new podcast and weekly insights letter featuring the marketers, thought leaders, and industry pioneers who are reinventing marketing.
