If you’re searching for a new snack that’s heavy on flavor but manages to skip the unhealthy additives, you’re in luck. There’s a new one called Ragerz from Good Eat’n, NBA star Chris Paul’s snack brand, in partnership with the WNBA’s Paige Bueckers.
And it sounds like a slam dunk.
For starters, the snack—which is a bit like a healthier take on Takis—is focused on delivering a fierce flavor without the junk. It comes in Chili Lime and Sweet Chili Crunch flavors that, Bueckers tells Fast Company, do not miss the mark (hoop?).
The snack “isn’t asking people to give up flavor to feel better about what they’re eating,” she says, adding that with Ragerz, “you can have both.”
Chris Paul agrees, and says that now is the right time for better snacking options.
“Families want snacks that taste amazing but don’t come with all the artificial colors and additives,” he tells Fast Company. “You’re seeing that shift in retail data: U.S. snacking is a $46 billion industry, most of it controlled by one big company that’s now experiencing decline.”
According to Paul, Good Eat’n snacks have only organic ingredients and no artificial flavors, or dyes like Red 40.
“People want bold flavors, but they also want to feel good about what’s in the bag,” Paul says. “Ragerz hits that sweet spot: big flavor, organic corn, no artificial colors, and ingredient integrity.”
The taste certainly sounds epic. However, the brand is shooting for more than a new crunchy and delicious snack.
Good Eat’n’s mission, fighting childhood hunger, is what seems to matter most to the brand.
Good Eat’n says it is donating a portion of all Ragerz sales to charity, as well as partnering with the Paige Bueckers Foundation, which works to create opportunities and promote justice in sports and elsewhere, to donate Ragerz and other Good Eat’n snacks to Feed the Children.
“[Being] able to support Feed the Children and their resources centers inside of schools in the Dallas School District means a lot,” Bueckers explains. “I’m trying to find ways to engage and support the Dallas community, which has shown me so much love in my first season there.”
For the Dallas Wings point guard, the partnership is a big responsibility, and it’s one she takes seriously, calling it an opportunity to learn “how to be a leader from Chris.”
Bueckers says that, in addition to Paul’s success on the court, he has been able to “break barriers and do amazing things off the court,” adding that “for him to want to invest in me and in women’s sport makes it a special moment.”
The partnership marks the first time that a WNBA star has taken an equity stake in a food brand founded by an NBA player, which isn’t lost on Bueckers, who says that “being the first at something means there will be a second and a third.”
According to the company, Good Eat’n snacks are available nationwide at Walmart, and Ragerz are now available for pre-order at GoodEatn.com.
The snack will be available at H-E-B stores across Texas, as well as via DoorDash in Texas and Gopuff nationwide.
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