The push aligns with a broader pattern for X, which is increasingly positioning Grok as a cornerstone of its brand safety practice, as reported by ADWEEK earlier this month. The push arrives just weeks after Grok users filled X with a deluge of nonconsensual sexualized deepfakes of real users—a scandal that has prompted a handful of regulatory investigations and lawsuits.
In the slides, X also pitched the platform as an ideal advertising environment for high engagement and high performance. It purported to be “#1 for ad attentiveness,” and said X users are 45% more likely to buy products they’ve seen advertised on X compared to non-X users, according to GWI figures from Q2 of 2024 through Q1 of 2025.
The company also claimed that, per X internal data from August 2 to Dec 7, 2025, the platform observed a 140% lift in click-through rates, a 43% increase in conversion rates, and a 37% increase in sales.
