Ad performance—and ad-linked sales in particular—has been a fixation of Musk’s as the company looks to recover ad revenues. In February of 2023, Musk wrote in a post: “Almost nobody buys anything on Twitter, but almost everyone on Instagram does.”
As recently as this month, Musk posted an interactive survey on X asking users if they’d ever made a purchase based on an ad they’d seen on the platform. Of some 1.6 million responses, 88% they had not.
Have you ever bought anything based on an ad on this platform?
— Elon Musk (@elonmusk) March 9, 2026
X did not provide an on-the-record comment by press time.
![X is incentivizing advertisers to ditch emojis, hashtags, and links in their ad copy with lower rates on ads for what the company’s head of Americas, Monique Pintarelli, calls “beautiful” […]](https://static-www.adweek.com/wp-content/uploads/2025/03/omnicom-clients-x-spending-2025.jpg?w=640&h=360&crop=1)
