If you let AI operate directly within your governed enterprise data, it makes experimentation faster and you get results much more efficiently.
Your data is the memory of your business, and contains the patterns that define it.
AI helps you surface and act on that memory faster, but only if it can operate securely within that context.
For your marketing and business goals to be successful, without exposing your competitive edge, you need to bring the model to your secure data and not the other way around.
Models will evolve. Capabilities will expand. But context will remain king.
