Calling all current and aspiring chief marketers: Your Tuesday-morning coffee (or workout, or meditation, or commute) has a new companion: Introducing the Marketing Vanguard newsletter from ADWEEK.
This CMO-first digest is the latest offering in ADWEEK’s Marketing Vanguard franchise: a collection of invitation-only events, including our signature Inspiration Excursions and annual Summit; our weekly Marketing Vanguard podcast; our annual Marketing Vanguard Awards; and curated content and dialogs, with membership at the center.
The newsletter, sponsored by Sparks, will bring you all the news, insights, interviews, research, executive shifts, and announcements you need to download to get the job done. We’ll skew toward leadership and management issues, org design, strategy, technology, talent and creativity.
You know, just the trivial things.
But really, ADWEEK is a treasure trove of information for CMOs, stacked with the details you can’t get anywhere else. Coupled with Marketing Vanguard-exclusive content, including new research from Sparks, the Marketing Vanguard newsletter will be an executive’s power pack in an era when driving not just brand but business growth is paramount.
Drawing on more than two decades as a journalist covering the advertising and marketing industry and building an extensive CMO network, I’ll weigh in with my hot takes—or provocations, as we call them at Vanguard—on what’s churning in the atmosphere. This will include what I’m reading, trends I’m tracking, and shifts I’m seeing.
But don’t take my word for it—each newsletter will be hosted by a guest CMO from our Marketing Vanguard community, including members like Mark Weinstein (Hilton), Andrea Brimmer (Ally), Jill Cress (formerly H&R Block), and Mark Kirkham (PepsiCo Beverages U.S.), alongside Vanguard Experts like Michael Ventura, an author and authority on empathetic leadership.
You’ll get their provocations on the issues that matter most to them and that should matter to you.
In addition, you’ll get easy access to register for the MiniMBA in Marketing program and, from time to time, a dose of the unfettered opinions of famed marketing professor Mark Ritson.
The latest Marketing Vanguard podcast drop will introduce you to both new and legendary CMOs who are rewriting the marketing playbook.
All that, along with the latest, most relevant news headlines that you’ll want to be able to talk about in your next board meeting.
Welcome in, and keep us posted on what more you want to see. You can register for the Marketing Vanguard newsletter here.
