Puerto Rican pride, a real wedding, and a message of love over hate. Bad Bunny’s joyful Super Bowl Halftime show had it all.
The artist promised to make the world dance during the Apple Music-sponsored performance, and he delivered, with guest appearances from stars including Lady Gaga, Ricky Martin, Cardi B, Pedro Pascal, and Jessica Alba.
Big Game halftime brand integrations stunts took off after Rihanna promoted her Fenty Beauty brand on stage during her Super Bowl 57 performance. According to brand performance company Launchmetrics, that stunt helped garner $5.6 million in earned media in the first 12 hours for Fenty Beauty, and $2.6 million for her clothing brand, Savage x Fenty.
Brands also wanted a slice of the action this year. Here’s a rundown of the ones that joined Benito on stage.
Adidas
Let’s start with the feet. During his performance, Bad Bunny debuted a new colorway of his first signature Adidas sneaker, donning an all-white pair of Bad Bunny x Adidas BadBo 1.0.
He’s been debuting different editions all February, wearing the brown and white pair post-Grammys, and sporting a black and white version during his pre-Super Bowl press conference.
Bad Bunny has been an Adidas ambassador since 2021.
Zara
The star wore a custom outfit from Spanish fashion brand Zara for his big moment. The head-to-toe cream look was styled by the artists’ frequent collaborators Storm Pablo and Marvin Douglas Linares.
The outfit included a collared shirt and tie, football-esque jersey, and chinos. He switched out the jacket for a blazer mid-show. Per Vogue, the top was adorned with his surname, Ocasio, and the number 64, which fans are speculating is an ode to his Mother’s birth year.
Designers were most likely clamoring to dress the DTMF singer, who made fashion at this year’s Grammys by wearing the first-ever custom menswear look from Schiaparelli on the red carpet.
So his choice to wear Zara while performing to an audience of 140 million marks a curtain call moment for the fast-fashion business.
Audemars Piguet
Bad Bunny, no stranger to luxe watches, did opt for a more high-end accessory for his Super Bowl performance.
On his wrist was an 18k gold Audemars Piguet Royal Selfwinding 37mm timepiece, which currently retails for around $75,700.
