From Timothée Chalamet assembling his dream World Cup squad for Adidas to a 94-year-old mother stealing the show from a Hollywood star, this week’s best ads leaned into humorous storytelling and unexpected casting.
Canva staged an absurdist squirrel-themed stunt in Brooklyn to launch its new brand platform, while Lewis Hamilton sat down for an unscripted dinner conversation for S.Pellegrino. Liquid Death embraced danger outdoors, and Disney+ showed that good stories can stay with us for a lifetime.
Plus, our Most Effective Ad of the Week, in partnership with EDO, offers something sweet.
Here are the week’s most notable ads.
Adidas | “Backyard Legends”
