Sports dominate this week.
As World Cup fever builds ahead of the tournament’s kickoff on June 11, McDonald’s assembles a cast of soccer legends, while Nike rips up its own marketing playbook.
Over on the race track, Claude continues its partnership with Atlassian Williams by creating a unique portrait of the thinkers within the sport.
Meanwhile, Liquid Death reimagines parenting as an extreme sport, and Jason Momoa teams up with Lego to remind people of the power of play.
Our Most Effective Ad of the Week, in partnership with EDO, spotlights the joys of vintage shopping.
Keep scrolling for the week’s most notable ads.
