Some notable out-of-home fun this week: a Wet Ones campaign prompts a speedy reply from Goodwipes, and Sour Patch Kids gets up to mischief.
Elsewhere, Sigourney Weaver lends her voice to a satirical nature documentary from Asics, Chris Briney meaningfully runs his hand through his hair for Verizon, and Ryan Reynolds and Julia Stiles turn haters for Mint Mobile.
Plus, Ikea launches a wardrobe-inspired dating game show, Zombie Claus returns for Twix, and Southwest Airlines encourages people to sit back and switch off.
Our Most Effective Ad of the Week, in partnership with EDO, aims to help people get healthy.
