Mark: How do you monetize it? Are you part of an ad network?
Nayeema: Right now it is primarily sponsorship, either through specific episodes or groups of thematically connected episodes, such as my series about personal finance with Chime. I also do events: We did two sold-out tapings at the Comedy Cellar, one of which was a live taping where I asked Neil DeGrasse Tyson what you should do if you meet an alien.
Mark: A lot of creatives want to hand off revenue development as soon as they can, but you seem keen to be involved with it.
Nayeema: It’s a fully independent podcast, so you have to be in the thick of it. I also enjoy it—I have an MBA from Stanford and want to understand the business of my business. I think it ultimately makes the product better, and we are on pace to surpass $1 million in revenue in our second year.
Pulled Quotes
“You’ve got this situation where the people that are the most passionate about whatever the event is are feeling like they are nothing more than a revenue figure on a bottom-line spreadsheet.”
Ticket News reporter Dave Clark, on the damaging effects of the exorbitant cost of live sporting events
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“I think what James wants is cultural relevance amongst the sort of people that wouldn’t speak to him because of his last name.”
An industry insider, on why James Murdoch is acquiring Vox Media
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“We all strongly ask again that you change the sour look Bill has on his face at the end shot.”
Gates Ventures executive Ian Saunders, part of the team responsible for managing Bill Gates’ (now sullied) image
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“That a movie born from an internet meme opened bigger than the latest Pixar release and sequels to “The Devil Wears Prada” and “Scream” is melting brains in the offices of studio executives …”
WSJ reporters Ben Fritz and John Jurgensen, on how Backrooms is upending Hollywood
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