The only comparison that matters is with yourself.
Adam&eveDDB made 13 holiday spots for John Lewis (the whole industry is still mourning the separation). They have definitely established themselves as the Christmas experts and have set the standard for festive feel-good storytelling. No wonder Disney tapped them. So, imagine the expectation.
While they’re off to a good start, it feels like they’re just warming up. Let’s hope they keep telling stories of magical duos every holiday season for years to come. And, who knows, maybe one day Disney can become the new John Lewis.
Three dry martinis. But we all know it will be four soon.
